Back to School Nutrition.
Inspired by back to school season in August I worked with Cory Gheen MS, RD, to craft an article that provided five easy tips for parents to make fun, easy and nutritious meals for their kids. Utilizing that article, I pulled quotes and tips to collaborate with the social media team and created posts for the Loma Linda University Children’s Health Facebook and Instagram pages. To maximize exposure, I crafted a pitch to local LA outlets and secured a five-minute segment on KTLA worth over $5,000 in PR value.
The project was also a Public Relations Society of America – Inland Empire Chapter (PRSA-IE) 2020 Polaris Award Winner in the category of Special Event Ongoing/Recurring. Polaris Awards recognize exemplary public relations efforts that successfully incorporate sound research, planning, implementation, and evaluation.
Expert Chef Cory Gheen with KTLA news anchors after segment.
The Back to School campaign was awarded a 2020 Polaris Award of Excellence from the Public Relations Society of America – Inland Empire Chapter (PRSA-IE) in the category of Special Events - Ongoing/Recurring.
Converted Chef Cory quote from article to social post.
Web analytics from the CTA at the end of the show. Increased traffic by 405%
Converted tip from article to social post.
Converted tip from article to social post.
Converted Chef Cory quote from article to social post.
Converted tip from article to social post.
Converted Chef Cory quote from article to social post.
Converted tip from article to social post.
Converted tip from article to social post.