Coverage that stands out.
Strong written stories can often times make for great documentary, television, radio and print opportunities to reach a lager audience. As a strategic public relations professional, I have pitched to national and local Los Angeles media outlets securing over $146,000 in earned media opportunities for 2019. Above is my news coverage reel, please see below for descriptions and placement links.
COVID-19 Stories
0:02-0:58 KABC at 6PM, A hospital within a hospital: This was a one minute long segment aired during the stations dedicated COVID-19 hour highlighting the innovative steps Loma Linda University Medical Center — Murrieta took in early March 2020 to expand capacity to treat coronavirus patients.
0:59-3:55 KTLA & KABC A family shares their gratitude for the staff at Loma Linda University Medical Center — Murrieta for the care their grandfather received after suffering complications from COVID-19.
KTLA Live Segments
3:56-9:08 Back to school lunches featuring Cory Gheen, MS, RD, assistant professor of nutrition and dietetics and chef at Loma Linda University Health School of Allied Health Professions. This five minute segment provides tips and recipes for parents to make healthy lunches for their kids.
9:09-14:14 This five minute segment was for the Alzheimer’s Awareness Month campaign featuring Drs. Dean and Ayesha Sherzai, co-directors of the Brain Health and Alzheimer’s prevention program at Loma Linda University Health. The pair spoke on how stress can contribute to developing Alzheimer’s and provided stress management tips.
14:15- 18:51 This five minute segment was for the Stroke Awareness Month campaign featuring Drs. Dean and Ayesha Sherzai, co-directors of the Brain Health and Alzheimer’s prevention program at Loma Linda University Health. The pair spoke on their lifestyle program NEURO and provided tips on stroke prevention.
Patient Stories
18:52- 21:00 CBSLA, Inspiring graduation walk: this five minute segment features former Loma Linda University Health patient, Alex Harris, who after suffering a spinal cord injury relearned to walk again in nine months just in time to cross his high school graduation stage. Pediatric neurosurgeon, Tanya Minasian, DO who performed the emergent surgery to save Alex’s spine was in attendance to cheer him on.
Radio Placements
Loma Linda Doc Talks About Epilepsy; New Focus on the Affliction After Disney Star's Death
In the wake of Disney actor Cameron Boyce's death from an epileptic seizure, Travis Losey, neurologist, and co-director of the Comprehensive Epilepsy Center at Loma Linda University discussed with KVCR epilepsy and treatment options.
The Husband and Wife Doctors Who Risked Their Careers to Prevent Alzheimer’s
Drs. Dean and Ayesha Sherzai, co-directors of the Brain Health and Alzheimer’s prevention program at Loma Linda University Health shared experience of having grandparents succumb to dementia led their career and development of a lifestyle program to prevent Alzheimer’s which resulted in success. They share their story with our American Network.
Two Army Corps Nurses Create Resource For Mass Casualty Events
In response to the 2019 mass shootings across California two Army Corps nurses at Loma Linda University Medical Center — Murrieta knew it was a matter of when not if the next mass shooting would occur. Together the pair created new resources for dealing with mass casualty events and shared these with local listeners on KVCR.
From Kosher to Vegan: An Alzheimer's Story
Herbert and Lorraine Pregozen are patients of Drs. Dean and Ayesha Sherzai, co-directors of the Brain Health and Alzheimer’s prevention program at Loma Linda University Health. The couple share with Our American Network their life story and journey to battling Alzheimer’s.
How Chronic Stress Contributes To Risk Of Alzheimer’s
Drs. Dean and Ayesha Sherzai, co-directors of the Brain Health and Alzheimer’s prevention program at Loma Linda University Health spoke to KVCR for Alzheimer’s Awareness Month sharing how stress can contribute to developing Alzheimer’s and provided stress management tips.
Print Placements
Su única opción fue estudiar a base de becas, ahora es neurocirujano en Estados Unidos - Los Angeles Times Espanol
To reach Hispanic patients who suffered from Parkinson’s disease and other movement disorders I pitched Miguel A. Lopez-Gonzalez, MD, a neurosurgeon at Loma Linda University Medical Center to local Hispanic outlets. Dr. Lopez-Gonzalez specializes in movement disorders and surgeries that can help. The article profiles his journey to medicine and how he hopes to help those in the Inland Empire.
5-Ingredient Slow Cooker Recipes That’ll Make Dinner Super Easy - Women’s World
Cory Gheen, MS, RD, assistant professor nutrition and dietetics and chef at Loma Linda University School of Allied Health Professions provides healthy slow cooker recipes and tips. This placement was part of a strategic plan to increase awareness of the nutrition department and ongoing lifestyle research at Loma Linda University.
Inspiring teen overcomes broken neck, walks the stage at high school graduation - Yahoo Lifestyle
This Yahoo Lifestyle story features former Loma Linda University Health patient, Alex Harris, who after suffering a spinal cord injury relearned to walk again in nine months, just in time to cross his high school graduation stage.
